Binary options broker 24option is undoubtedly holding a leading position on the market, providing the most favourable conditions for traders. Broker 24option been recognized as the best broker binary options in several years at prestigious conferences in Europe (iGB, CIOT, EGR) and by reputable financial magazines, like Investing, UK Forex and Forex Magnates. The company got those awards for a good reason: excellent tutorials, the largest selection of assets on the market, high percentage payouts and convenient platform – all this allows 24option to always be on top in various broker ratings. In addition, 24option tries to compete with other brokers by using innovative marketing and technological solutions. For example, they were the very first in the industry to sign a sponsorship contract with one of the biggest football clubs in Europe, Juventus FC. They want people to know what “24option” is, and it works pretty well, considering they now how a short-term sponsorship deal with the most famous MMA fighter of these days, Conor McGregor. We listed such influential teams and people in order to show that neither Juventus or McGregor would sign a contract with some odd company, which wasn’t providing great service, or had a bad reputation in the binary options industry. In our 24option review we carefully analysed all aspects of the brokers work: trading platform, sign up process, service quality, bonuses and promos as well as some facts about the company.